|Title||Elevate Trailer: A 360° Cycling Film—Performance Brought to You by Lexus|
|Story||Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs ad a Gold Graphis Award|
|Talent/Actors||Christian Vande Velde|
|Executive Creative Director||Alastair Green|
|Executive Producer||Sam Walsh|
|Executive Producer||Chris Graves|
|Executive Producer||Alastair Green|
|Creative Director||John Dohrmann|
|Art Director||Quoc Lu|
|Account Supervisor||Jeanna Duff|
|Account Executive||Amy Davis|
|Executive Producer||Michelle Craig|
|Line Producer||Alexis Celic|
|Director of Photography (DOP)||Carl Burke|
|VR Technician||Joff Harris|
|Music & Sound Design||Plan8, Stockholm|
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