Anrick Bregman
Director at UNIT9
Los Angeles, United States
TitleElevate Trailer: A 360° Cycling Film—Performance Brought to You by Lexus
Agency
Campaign Lexus Elevate
Advertiser Lexus
Brand Lexus
PostedAugust 2015
Business Sector Cars
Story Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs ad a Gold Graphis Award 
Media Type Digital
Length
Concept
Talent/Actors
Executive Creative Director
Executive Producer
Executive Producer
Executive Producer
Creative Director
Producer
Producer
Copywriter
Art Director
Designer
Account Supervisor
Account Executive
Digital Production
Director
Executive Producer
Producer
Line Producer
Director of Photography (DOP)
VR Technician
Music & Sound Design
Editor

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