Anrick Bregman
Director at UNIT9
Los Angeles, United States
TitleLexus Elevate
Campaign Lexus Elevate
Advertiser Lexus
Brand Lexus
PostedSeptember 2016
Business Sector Cars
Story After two years of partnering with the USA Pro Cycling Challenge (USAPCC), Lexus needed that extra push to be recognized as an authentic partner and supporter of the sport and to drive future consideration among this target audience. Our goal was to increase awareness of the event among spectators on-site and enthusiasts watching at home. 7M PR impressions later, we did just that.
Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs and a Gold Graphis Award. 
Media Type Digital
Executive Producer
Executive Producer
Executive Producer
Director of Photography (DOP)
Executive Creative Director
Executive Producer
Art Director
Creative Director
Account Supervisor
Account Executive
Line Producer
VR Technician
Digital Production
Music & Sound Design
Chief Creative Officer


Create a free Talent profile and become a member of AdForum

Get Started