AJ Murillo
Mix at Eleven Sound
Santa Monica, United States
TitleSay Hello
Agency
Campaign Why Cricket
Advertiser Cricket Wireless
Brand Cricket Wireless
Date of First Broadcast/Publication
Business Sector Personal Wireless Communication
Philosophy Following a complete overhaul of the brand, the campaign is designed to put the focus back on customers – what they want, need and expect. Cricket is here to show that they’re not just friendly, they are your friend. In an effort to demonstrate the qualities of friendship you’ll only get at Cricket, the work incorporates four key themes: · Life is better with a friend by your side. By having the nation’s largest network, Cricket tries to be there when & where their customers need them. · A friend trusts you and is always straightforward. Cricket customers deserve an easy experience with no credit checks. · Friends should be honest and upfront. Cricket gets that, which is why they don’t have any hidden fees. · And, finally, a true friend doesn’t hold you back. And Cricket doesn’t either. They have no annual contracts – they want customers to stay because they choose to, not because they must. The spots feature Cricket’s cast of fun, lovable animated characters including the dignified & savvy Rose, romantic & mysterious Ramon, and silly & social Dusty. The campaign also relaunches Barry’s character – the gentle, confident, positive and quintessential friend. Each of Cricket’s characters possess a distinct persona that represents someone we all know.
Media Type Television
Length
VP, Chief Marketing Officer (CMO)
Assistant Vice President, Brand, Media, Advertising
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Senior Brand Manager
Chief Creative Officer
Group Creative Director
Design Director
Associate Creative Director
Associate Creative Director
Senior Copywriter
Art Director
Copywriter
Designer
Junior Art Director
Managing Director
Group Brand Director
Brand Supervisor
Brand Supervisor
Brand Manager
ASSISTANT BRAND MANAGER
ASSISTANT BRAND MANAGER
Head of Strategy
Head of Strategy
Research Director
Head of Production
Executive Producer
Executive Producer
Broadcast Producer
Print Producer
Digital Producer
Junior Producer
Director Production Business Affairs
Production Company
Director
Founder Executive Producer
Line Producer
Executive Producer
Director of Photography (DOP)
Head of Production
Production Designer
1st AD
Post Production
Executive Post Producer
Post-production Producer
Editor
Assistant Editor
Colorization
Colorist
Color Producer
Audio
Audio Creative Director
Audio Producer
SFX / Sound Design
Audio Engineer
Online / VFX
Flame Artist
Director of Animation
Post-production Producer
VFX Supervisor
Production Assistant
Lighter
Lighter
Lighter
Lighter
Lighter
Lighter
3D Animator
3D Animator
3D Animator
2D Supervisor
Compositing Lead
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
VFX Artist
VFX Artist
VFX Artist
Rigging
Rigging
Rigging
Technical Animation

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