Mark Sinnock

Mark Sinnock

Global Chief Strategy Officer at Havas Creative Group
London, United Kingdom

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Sector Experience

Positions

European Group Chief Strategy Officer
London, United Kingdom
Mark joined Havas in January 2016 from M&C Saatchi. As Fallon CSO Mark led planning across the business, masterminding Cadbury Gorilla and developing strategy for the Sony portfolio, which was immortalised in its highly integrated ‘Sony Balls’ campaign.
He’s spent time client-side, too – nearly four years as Marketing Director at ASDA where he launched the world’s first ‘Price Guarantee’ initiative. Following that, he spent four years in Asia as regional CSO for two WPP networks. There he led the planning on Ogilvy’s first IPA Gold 2012 for Singapore’s anti-smoking lobby, and transformed the Coke Hands campaign into a Cannes Grand Prix success.
Since returning to the UK Mark has worked closely with Virgin Holidays, TFL and NatWest, delivering customer insight, communications strategy and smart channel planning. He is demanding and inspiring in equal measure, and the measure of his strategic thinking is the number of creatively outstanding campaigns he’s brought to market across the world. 
Chief Strategic Officer
Global
From London to Singapore, agency to client-side and back, Mark’s 18 years industry experience is as diverse as it is extensive. As Fallon CSO Mark led planning across the business, masterminding Cadbury Gorilla and developing strategy for the Sony portfolio, which was immortalised by its highly integrated ‘Sony Balls’ campaign. In his time at Asda as marketing director, he launched the world’s first ‘Price Guarantee’ initiative, before migrating to Asia for a four year stint as regional CSO for two WPP networks. There he led the planning on Ogilvy’s first IPA Gold 2012 for Singapore’s anti-smoking lobby, and transformed the Coke Hands campaign into a Cannes Grand Prix success. Now back on British ground, Mark works closely with Virgin Holidays, Transport for London and NatWest, delivering customer insight, communications strategy and smart channel planning. 

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