Title | Headstand |
Agency | The Corner |
Campaign | Holiday Like a German |
Advertiser | TravelSupermarket |
Brand | TravelSupermarket |
Date of First Broadcast/Publication | 2016 / 1 |
Business Sector | Retail, Distribution & Restaurants |
Philosophy | Renowned for their efficiency and great planning (especially when it comes to bagging the best sun lounger), we celebrate German-ness in our new campaign for TravelSupermarket and encourage Brits to do the same, and plan a holiday on the new TravelSupermarket website. The campaign was excuted across ATL, PR, Digital and Social and was Travel Supermarket's most successful activity. Traffic to the website increased 17% post launch and direct-to-site traffic increased by 7.1%. [Helping reduce the amount that needs to be spent on Paid Search/Google sponsored links] TravelSupermarket called it their most successful campaign ever. … And it was positively reviewed, on German news. |
Media Type | Web Film |
Length |