Caitlin Ryan
Regional Creative Director, EMEA Facebook and Instagram at Facebook
London, United Kingdom
TitleSensitive
Agency
Campaign #whatnormalfeelslike
Advertiser Coppafeel!
Brand Coppafeel!
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Story The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK. The research showed that women aged between 18-30 struggle to find words to describe their boobs beyond big or small. 
The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. 
Philosophy The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. 
The campaign is supported by Sheridan Smith, who will be opening a pop-up shop exhibiting the images tomorrow in Brick Lane, East London. 
Media Type Print
Production Company
Executive Creative Director
Art Director
Copywriter
Senior Planner
Account Director
Account Director
Agency Producer
Photographer
Typography
Media Agency
Board Director OOH
Planning Manager
PR Agency
Account Director
Account Manager

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