Tahaab Rais
Regional Head Of Planning at FP7
Dubai, United Arab Emirates
TitleA Dad's Job
Agency
Campaign A Dad’s Job
Advertiser Home Centre
Brand Home Centre
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story “A Dad’s Job”, launched on social media, Home Centre is first sharing a message to those who are living without a dad, that this Father’s Day they can also celebrate their moms who do a dad’s job every day. The film shows children saying the one message they’d love to share on Father’s Day.
Philosophy So, as the world celebrates Father’s Day on June 21 with deserving tributes to dads, Home Centre, a leading home retailer in the Middle East, is using Father’s Day as a stage to support those moms who double up as dads.
Problem Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. People do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts. Now, no brand in the Middle East has addressed these cultural issues that single moms face.
Media Type Web Film
Length
Production Company
Head of Marketing
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Regional executive creative director
Regional executive creative director
Head of Strategy
Creative Director
Copywriter
Group Account Director
Creative Director
Copywriter
Art Director
Copywriter
Account Manager
Copywriter
Executive Producer
Director
Head of Production
Producer
Editor
Post Production
Music Composer
Production Coordinator

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