DNB - "Just a Girl"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

1896

Brand: DNB
Country: Denmark

Advertiser: DNB Bank

Title	Just a Girl
Agency	Try Reklamebyrå
Campaign	Just a Girl
Advertiser	DNB Bank
Brand	DNB
Date of First Broadcast/Publication	2021 / 11
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Philosophy	Since 2019, Norwegian bank DNB has been on a campaign to close the gender gap in the world of investing. The first two films were set to Beyoncé and Robyn, respectively, and for the third film of the campaign, DNB presents yet another musical female powerhouse with the soundtrack of Gwen Stefani and No Doubt's classic "Just a Girl". Directed by Fiona Jane Burgess, produced by Bacon and made with Try as agency, the film portrays a wide variety of female investors in a fictitious stock exchange, pointing to the fact that the number of Norwegian female investors has gone up 160 percent since 2019 (when the #GirlsInvest campaign began). The empowering lyrics of "Just a Girl" paired with the track's classic riff and a dynamic, constantly moving array of colorful visuals give the spot a powerful and purposefully hectic feel, inviting women from all walks of life to join the world of investing.
Media Type	Digital
Length	70 seconds
Soundtrack	"Just a Girl" No Doubt
Director	Fiona Jane Burgess
Director of Photography (DOP)	Andreas Bjørseth
Producer	Magne Lyngner
Agency	Try Reklamebyrå
Post-production Producer	Eli Mari Sandal
Editor	Joanna Lewandowska
Editing Company	OKEY studio
Sound Designer	Christian Schaanning
Grade	Julien Alary
Music Supervision	Goran Obad
Creative Team	Caroline Riis
Creative Team	Eirik Sørensen
Creative Team	Nicklas Hellborg
Creative Team	Thea Bjørndahl Iversen
Account Executive	Kristina Skogen
Account Manager	Vilje Mohn
Advertising Manager	Pia Svard
Advertising Manager	Mette Olsen
Production Company	Bacon OSL