|Title||Réveillez votre living|
|Campaign||Réveillez votre living|
|Date of First Broadcast/Publication|
|Business Sector||Home Appliances, Furniture & Gardening|
|Philosophy||With this spot, IKEA wants to emphasise the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to disconnect for a moment by bringing nature into his or her living room. DDB translated this idea with an amusing commercial featuring a flock of sheep in the lead role.|
|Problem|| The living room plays a vital role for IKEA. It is the most important room in the house and can be used for various activities, depending on the time, the situation and the age of the occupants. IKEA wants to make Belgians aware of the many possibilities offered by their living room and show them how easy it is to transform a living room into something else.|
IKEA attaches great importance to animal welfare. All the sheep in the television spot were, of course, treated with the greatest of respect.
|Soundtrack||It’s A Beautiful Day – Queen|
|Creative Director||Dieter De Ridder|
|Creative Team||Antoinette Ribas|
|Creative Team||Grégory Ginterdaele|
|Account Manager||Francis Lippens|
|Account Manager||Annelies Nyns|
|Account Manager||Maria-Laura Laubenthal|
|PR Coordinator||Kenn Van Lijsebeth|
|Agency TV Producer||Brigitte Verduyckt|
|Director of Photography (DOP)||Grimm Vandekerckhove|
Lindsay Herbert's first book 'Digital Transformation: Build your...
Kathrin was born in Munich, Germany, and took her professional jo...
Naomi joined Wunderman Thompson in 2020 as Global Chief Marketing...
Jairo studied advertising at the Jorge Tadeo Lozano University in...
Lisa is a Creative Director, with 16 years of experience from sma...
I see creativity as a method. A method that helps make something...
Tom Francesconi has 10+ years experience helping shape, brand, an...
Through his career he's had the opportunity of working in some of...