Lander Engels
Producer at CZAR
Bruxelles, Belgium
TitleRéveillez votre living
Agency
Campaign Réveillez votre living
Advertiser IKEA
Brand IKEA
Date of First Broadcast/Publication
Business Sector Home Appliances, Furniture & Gardening
Philosophy With this spot, IKEA wants to emphasise the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to disconnect for a moment by bringing nature into his or her living room. DDB translated this idea with an amusing commercial featuring a flock of sheep in the lead role.
Problem The living room plays a vital role for IKEA. It is the most important room in the house and can be used for various activities, depending on the time, the situation and the age of the occupants. IKEA wants to make Belgians aware of the many possibilities offered by their living room and show them how easy it is to transform a living room into something else.
IKEA attaches great importance to animal welfare. All the sheep in the television spot were, of course, treated with the greatest of respect.
Media Type Television
Length
Soundtrack It’s A Beautiful Day – Queen
Production Company
Creative Director
Creative Team
Creative Team
Account Manager
Account Manager
Account Manager
Strategist
Strategist
PR Coordinator
Agency TV Producer
Director
Director of Photography (DOP)
Producer

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