|Title||Rediscover the Joy of the Kitchen|
|Campaign||Rediscover the Joy of the Kitchen|
|Date of First Broadcast/Publication|
|Business Sector||Drugstores, Specialty Stores|
|Story|| With hungry mouths to feed and not enough time in the day, cooking can sometimes feel like a chore. But at IKEA we know that fun is the one ingredient needed to turn everyday cooking into something we look forward to. When it works properly the kitchen is a wonderful place to spend time. It’s a social hub for friends and family. A place to play. A place to unwind. A place to create and enjoy.|
In this advert we follow a group of curious monkeys as they discover something extraordinary in the middle of their jungle home. A playground like nothing they've seen before. Things pop, slide, turn and spin. They explore drawers and cupboards, each filled with surprises just for them. It doesn’t take long for their curiosity to turn into utter delight, reminding us all what a wonderful place the kitchen can be.
|Media Type||Television & Cinema|
|Special Effects / VFX||MPC LDN|
|Film Commissions||LCA Productions|
|VFX Producer||Julie Evans|
|VFX Shoot Supervisor||Bill MacNamara|
|CG Supervisor||Fabian Frank|
|VFX Lead||Alex Lovejoy|
|Production Company||Morton Jankel Zander (MJZ)|
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