Churchill Insurance - "Churchill Slide"

Engine UK

Engine UK London, United Kingdom

Awards

5927

Brand: Churchill Insurance
Country: United Kingdom

Advertiser: Churchill Insurance

Title	Churchill Slide
Agency	Engine UK
Campaign	Churchill
Advertiser	Churchill Insurance
Brand	Churchill Insurance
Date of First Broadcast/Publication	2021 / 2
Business Sector	Insurance
Philosophy	ENGINE Creative takes Churchill to the funfair for a serene ride in the latest TV spot for the insurance brand. The spot is a reminder of the chill that Churchill helps customers to feel, even when there’s a hump in life’s road. The campaign highlights Churchill's immediate expenses payment which helps smooth the way for customers if things go south. Churchie, the company’s famous canine mascot, navigates these issues with his satisfying sense of calm. The ad, directed by Sam Pilling through Pulse Films, opens at the top of a big, colourful funfair slide. Churchie’s head is seen peering over the top as he starts to slide slowly downward, his face a picture of contentment. The shots pan to show children queuing up and whooshing down the slide around him as he takes things at his own relaxed pace. As he approaches a hump in the slide he starts to slow. He’s not bothered by this and we see his relaxed expression as his face ripples and he almost reaches a complete standstill. The voiceover says, “Should life come to a stop, we’ll give you up to £100 for immediate expenses, so you can keep things moving. Oh yes. Chill…Churchill.” Churchie slows almost to a complete stop, but (satisfyingly) he gets over the hump and continues. He builds up speed, sliding in his relaxed manner, looking supremely chilled. It’s enormously peaceful and soothing to watch. The camera pans out to show a fairground scene with lots of twinkling lights.
Media Type	Television
Length	30 seconds
Editing Company	Tenthree
Production Company	Pulse Films
Executive Creative Director	Leon Jaume
Creative Director	David Dearlove
Creative Director	Richard Nott
Art Director	Jason Keet
Copywriter	James Hodson
Strategy Director	Elisa Edmonds
Strategy Director	Georgina Murray-Burton
Senior Strategist	Kath Morris
Client Managing Director	Torie Wilkinson
Senior Account Director	Chris Moger
Account Manager	Gabriella Ghigi
Project Manager	Sophie Richaume
Agency Producer	Laura Melville
Agency Producer	Henry Davies
Director	Sam Pilling
Executive Producer	James Sorton
Producer	Chris Harrison
Production Manager	Ben Burdock
Director of Photography (DOP)	Ben Fordesman
Production Designer	Jon Henson
Editor	Ellie Johnson
Post Production	Untold Studios
Sound Design Company	Bark Studios
Music Supervision	Jonathan Watts
Music Supervision	Chloe Heatlie
Music Supervision	Adelphoi Music