Rémy Guizerix
Directeur de Production at Brand Station
Paris, France
TitleThe egg which doesn't kill the chicken
Title (original language)Poulehouse
Agency
Campaign The egg which doesn't kill the chicken
Advertiser Poulehouse
Brand Poulehouse
Date of First Broadcast/Publication
Business Sector Eggs
Philosophy Did you know that every year, 50 million chickens are killed at the age of 18 months simply because they don’t lay enough eggs anymore ? A dreadful, and unfortunately, common practice in the egg industry, especially since chickens can normally live up to 6 years on average. Contrarily, Poulehouse is the only egg brand on the market which doesn’t kill chickens. The brand has committed itself to feed chickens, raise and care for them until their natural death. The movie, « The egg which doesn’t kill the chicken », depicts the terrible reality of the egg industry. We follow a group of young chickens trying their hardest to save an older chicken, whose egg production has decreased, from the tragic fate which awaits it. A fictional story whose true purpose is to remind us that, in reality, we are the only ones who can save the chickens by changing the way we eat.
Media Type Television
Length
Chief Creative Officer
Creative Director
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Copywriter / Art Director
Copywriter / Art Director
Head of TV
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Executive Producer
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