Tomás Pimenta da Gama
Copywriter at Fuel Lisbon
Lisbon, Portugal
TitleMC
Agency
Campaign Breathe
Advertiser Oxigenio Radio Station
Brand Oxigenio Radio Station
Date of First Broadcast/Publication 2014 / 2
Business Sector TV/Radio Programs & Stations
Philosophy Oxigenio Radio Station. For those who breathe music.
Problem Oxigénio is one of the most well known radio stations in Portugal, for the coolest radio audience. Living on the mood of downtempo, drum and bass, dubstep and so on, this is a radio build up for those who need music to relax, breathe in and breathe out. But they never had a strong graphic approach or communication online/offline. 
Result Finally, the brand stretches out "off air", pulling cool visuals to press, poster and online. Using the claim that everybody uses to describe the radio and what it stands for, “Music to Breathe”, McCann Lisbon created a print campaign to celebrate those who can’t live without music. Under the concept “For those who breathe music”, McCann designed in a very scientific approach a campaign with specific kinds of people, in their own chests, using their own tracheas as an ear plug: a hipster, a groove girl, a MC. 
Media Type Poster
Executive Creative Director
Art Director
Copywriter
Copywriter
Copywriter
Illustration

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