Association Maud Fontenoy - "Red Alert !"

BETC Paris

BETC Paris Pantin, France

Awards

3654

This ad is part of the ACT Responsible Collection

Brand: Association Maud Fontenoy
Country: France

Advertiser: Association Maud Fontenoy

Title	Red Alert !
Agency	BETC Paris
Campaign	Fondation Maud Fontenoy - Association Maud Fontenoy
Advertiser	Association Maud Fontenoy
Brand	Association Maud Fontenoy
Posted	February 2010
Business Sector	Environmental & Ecological Issues
Tagline	Lets clean the beaches before it destroys the ocean
Tagline (original language)	Nettoyons les plages avant qu’il ne détruise l’océan
Story	Maud Fontenoy, a well known, talented French sailor is very involved in the protection of the sea and the coastline. During her travels she became aware how important it is to do something to save them. She decided to organise an event to make people aware of the problem. The event consisted of organising a huge clean up the beaches operation on French coasts.
Philosophy	A TV and poster campaign to make the general public aware of the problem. A never seen before sea monster, the Plasticum Indestructibilum, which is a creature made of the accumulation of waste which pollutes the oceans. A monster who will destroy the survival of the seas if we continue to use them to dispose of our waste.
Problem	Encourage people to participate in the operation by making them aware of how important it is to act to save the oceans. This event was to make people aware of how important it is to act, to educate the participants and encourage them to have a long term responsible attitude.
Media Type	Television & Cinema
Market	France
Creative Director	Sophie Anduze
Art Director	Jean Michel Alirol
Copywriter	Dominique Marchand
Account Manager	Catherine EMPRIN
Account Manager	Félicie Roger
Art Buyer	Stéphanie Giordano
Agency Producer	Stéphanie Huguenin
Agency Producer	Stink Films