|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Story|| UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny. |
|Media Type||Web Site|
|Advertising Manager||Ann Avril|
|Advertising Manager||Christine Chevalier|
|Advertising Manager||Hubert Chaminade|
|Account Manager||Catherine EMPRIN|
|Account Manager||Quentin Derviso|
|Executive Creative Director||Stéphane Xiberras|
|Creative Team||David Campèse|
|Creative Team||Tiampa Bamrounsavath|
|Art Director||Pierre Jungers|
|Production Company||Make Me Pulse|
|Head of Production||Bao Tu-Ngoc|
|Creative Tech||Boris Le-Berre|
|Music Creative Director||Christophe Caurret|
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