Catherine EMPRIN
Directrice Générale at BETC Paris, Pantin
Paris, France
TitleGame Chaingers
Agency
Campaign Game Chaingers
Advertiser UNICEF
Brand UNICEF
PostedNovember 2018
Business Sector Institutional/Public Interest/Non-Profit Org.
Story UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny.
Media Type Web Site
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Executive Creative Director
Creative Team
Creative Team
Art Director
Production Company
Head of Production
Creative Tech
Music Creative Director

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