Professional with 19 years of experience in communications and marketing, Lui has successful experiences in advertising, direct marketing agencies and also as a client. He started his career at Futura Propaganda. After that, he had worked at Fischer, Justus, Newcommbates, Young & Rubicam (Impiric/WCJ), Database MD at Leo Burnett, Wunderman and Go Digital Marketing Precisão (DM agency). From 2003 to 2007 worked at Embraer (aircraft manufacturer) and in 2007 took over as International Client Services Director at Africa, leading Vale do Rio Doce international account, second largest mining company in the world. In 2010 became COO at Cheil Brasil, and was responsible for growth and highlight the agency's ranking. Two years later he moved to Publicis as Account MD. Lui joined Borghi/Lowe as Client Services MD this year. In all these years he accumulated experience in various segments and sectors, leading clients such as Nestle, P&G, Citi, Sanofi, Habib's, SEB (Arno), Samsung, CNA, AT&T Latin America, AMCHAM, Philip Morris, Sky TV, BCP Telecommunications, Ford, Citibank, Ponto Frio, Carrefour, Eldorado, Johnson & Johnson, among others.