Clement Morin

Clement Morin

Strategic Planner at MullenLowe France, Paris
Paris, France

About me

A strategic planner position in a daring and multidisciplinary communication agency, always seeking to push the boundaries of creativity and having a media neutral approach when it comes to problem solving.

- 7+ years of extensive strategic planning experience in global integrated agencies (WPP / Interpublic)
- Crafting innovative strategies based on a better understanding of the business problem, of the brand and of the client's consumer behavior
- Expert at writing inspiring creative briefs as well as at leading creative development for integrated campaigns
- Substantial expertise at conducting or translating research into operational insights
- Adept at delivering persuasive presentations to top managers
- Native fluency in French; professional fluency in English; intermediate fluency in Spanish


Strategic Planner
Paris, France
February 2012 - Present (9 years 2 months)
- Lead brand and strategic planning in an integrated agency with experts teams on advertising, digital, PR, brand content and direct marketing.
- Developed as well as redefined the communication strategies that led to effective business results for top French brands including Sojasun, D’aucy and MAIF.
- Developed communication campaigns or digital activations for leading global brands such as Nespresso, Audi and Cailler.
- Offered new Business and international support to LOWE offices' network.

Clients: KFC, Nespresso, Cailler (Nestlé), Sojasun, D'aucy, MAIF, Audi, Seat, Nature et Découvertes, Krys Group (Krys, Vision+, Lynx Optique)

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