Luis Sotelo
Retoucher at McCann Lima
Lima, Peru
TitleGirl
Agency
Campaign Save a child, save an adult
Advertiser Peru21 Newspaper
Brand PERU21
Date of First Broadcast/Publication
Business Sector Anti-Domestic Violence, Sexual Abuse
Tagline Child abuse should not still be news
Story Child abuse has terrible consequences, many of which can be seen in
the future. That's why we decided to show this sad reality and raise
awareness within the population. Using two print ads, we put to
evidence that time doesn't always heal all wounds.
Media Type Print
Market Peru
Art Director
Copywriter
Photographer
Photographer
Agency Producer
Chief Creative Officer
Chief Creative Officer
Retoucher
Retoucher

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