Luis Sotelo
Retoucher at McCann Lima
Lima, Peru
TitleLol
Agency
Campaign License plates
Advertiser Peru21 Newspaper
Brand Peru21
PostedApril 2014
Business Sector Newspapers, Magazines, Books
Tagline Don´t text and drive
Story In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly. 
Philosophy Few letters can finish your sentence or your life
Problem People have no measure as to the impact of texting while driving, even if it is just 3 really quick letters.
Result Word of mouth spread quickly thougout social networks and news correspondants, giving it the reach and impact that makes the ad stronger.
Media Type Print
Copywriter
Art Director
Agency Producer
Photographer
Retoucher
Retoucher
Retoucher
Post Production
Chief Creative Officer
Chief Creative Officer
Head of art

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