|Business Sector||Newspapers, Magazines, Books|
|Tagline||Don´t text and drive|
|Story||In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly.|
|Philosophy||Few letters can finish your sentence or your life|
|Problem||People have no measure as to the impact of texting while driving, even if it is just 3 really quick letters.|
|Result||Word of mouth spread quickly thougout social networks and news correspondants, giving it the reach and impact that makes the ad stronger.|
|Art Director||Luis Beltran|
|Agency Producer||Jacky Salhuana|
|Photographer||Luis Felipe Soto|
|Post Production||Plan B|
|Chief Creative Officer||Mauricio Fernández-Maldonado|
|Chief Creative Officer||Nicolás Romano|
|Head of art||Giovanni Macco|
Advertising, Creative Strategy, Copywriting
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