|Business Sector||Newspapers, Magazines, Books|
|Tagline||Don´t text and drive|
|Story||In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly.|
|Philosophy||Few letters can finish your text or your life.|
|Problem||People have no measure as to the impact of texting while driving, even if it is just 3 really quick letters.|
|Result||The word of mouth gave the ads incresing results not only on social networks but also with news correspondants, which gives it the same strong message as the idea it self.|
|Art Director||Luis Beltran|
|Agency Producer||Jacky Salhuana|
|Photographer||Luis Felipe Soto|
|Post Production||Plan B|
|Chief Creative Officer||Mauricio Fernández-Maldonado|
|Chief Creative Officer||Nicolás Romano|
|Head of art||Giovanni Macco|
Suhana Gordhan started her advertising career at Ogilvy, Johannes...
Primero que todo, padre de dos hijas maravillosas. Segundo, publi...
Find me at jacobi.work
Asawin started his advertising journey in some of the world’s lea...
Victoria helped form Ammunition in 2007, and as a leader for th...
Growing up a competitive swimmer and endurance athlete in Georgia...
Amit has 18 years of experience in Advertising, including as Nati...