John Dobbyn
Senior Copywriter at Freelance
Greater New York City Area, United States
TitlePost-It Brand Re-Branding
Brand Post-It Notes
Date of First Broadcast/Publication
Story GO AHEAD, (BLANK).
Post-It wanted a campaign featuring the unusual and unexpected ways people use their Notes. The campaign I submitted was a floating tag line, "Go Ahead, (Blank)." The blank could be inspire, create, start-over; anything that reflected the peccadilloes of worldwide Post-It users. The TV spots focused on that cheerful, can-do, creativity around the world.
Media Type Television
Concept Provider / Copywriter

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