John Dobbyn
Senior Copywriter at Freelance
Greater New York City Area, United States
TitlePhiladelphia Eagles / Fandemonium
Brand Philadelphia Eagles
Date of First Broadcast/Publication
Story Fandemonium with Ray The Rant
Along with handling all the Philadelphia Eagles traditional advertising, we also created and produced 4 TV shows for them. I scripted commercials, spewed headlines, spouted social, and scribed all scripts for one of the shows (Fandemonium) which aired on live TV for 23 episodes. Fandemonium with Ray The Rant was a TV show with a huge social component. The show aired Saturday nights, then Ray (me) would spend the rest of the week interacting with fans through social media (mostly facebook). He would answer questions/comments and play some of the videos received via social on the TV show. It was a fan-fed circle of user generated content and constant engagement with Ray as the bait. Completing the circle, cuts from the show were used as liquid content and shared across social. I wrote anything Ray said or posted, as well as concepting and scripting all TV show segments.
Media Type Television
Concept Provider / Copywriter

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