Ease Labs - "Beauty Hidden Blue Orange"

McCann Health Brazil

McCann Health Brazil São Paulo, Brazil

Awards

1538

This ad is part of the ACT Responsible Collection

Brand: Ease Labs
Country: Brazil

Advertiser: Ease Labs

Title	Beauty Hidden Blue Orange
Agency	McCann Health Brazil
Campaign	The Beauty Hidden Inside Cannabis
Advertiser	Ease Labs
Brand	Ease Labs
Date of First Broadcast/Publication	2021 / 12
Business Sector	Health & Pharmaceutical Products
Tagline	The Beauty Hidden Inside Cannabis
Story	The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
Media Type	Print
Director	Thiago Silva
Director of Photography (DOP)	Felipe Lion
Editor	Lucas Mello
Copywriter	Fernando Franchim
Art Director	Eduardo Basque
Creative Director	Alessandra Gomes
Executive Producer	Ycaro Prata
Executive Producer	Karen Xavier
Account Director	Ana Padinha
Chief Executive Officer (CEO)	Joao Consorte
Executive Producer	Themistocles Silva
Executive Producer	Jessica Brockestayer
Colorist	Ricardo Herling
Production Company	Deep Films
Post Production	Deep Films
Sound Producer	Studio Tesis