Olga Lee
Advertising Manager at Carlsberg Group
Antwerp, Belgium
TitleKind of genius way to travel: Kind of
Agency
Campaign Kind of Genius Campaign
Advertiser Carlsberg Group
Brand Seth & Riley's Garage
Date of First Broadcast/Publication
Business Sector Pre-Mixed Cocktails
Problem Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses… the kind of geniuses?Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of genius drink.With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category.
Media Type Television
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