Pancho González got an advertising degree and is MBA at the Berlin School. Currently is CCO at Inbrax; Director & VP at IAB Chile and Past Director in Achap.
He has been judge at major worldwide advertising festivals (Cannes, Clio, D&AD, NYF, ADC, LIAA, Mobius, Webbys, AdStars, PIAF, Cresta, FIAP, Effie, Cristal, among many others; was the first Chilean to chair the jury of AME Awards and teaching at Miami Ad School. He has been speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, United States, Japan, Mexico, South Korea, Czech Republic and Chile.
More than 170 recognitions (Cannes (twice), ADC's, NYF, FIAP, Effies, Grand Prix FICE, Caples, Epica, Cristal, Creativity, Cresta, AdForum, AdStars, IAB, WINA, Achap, Archive, Creativepool, Summit (Best of show), A’Design, etc). Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2017-2018; Adlatina ranked his agency Chilean Top Ten at Crema 2014; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv.com 2017; nominated MKTG BEST 2018 as CCO in Chile; Chilean top 1 copywriter and top 2 Chilean agency of the decade, both at Lüerzer’s Archive; and Agency of The Year in WINA 2020 and TopFICE 2020. He is listed among the 40 Over Forty 2020 ranking.