Pancho González

Pancho González

Chief Creative Officer at Inbrax
Santiago, Chile

About me

Pancho González studied advertising at the Universidad de Santiago in Chile and MBA at the Berlin School in Steinbeis University, Germany. He has worked in the best Chilean advertising agencies and currently is Chief Creative Officer at Inbrax Chile; Director at Achap (Chilean Advertising Association) and Director & VP at IAB Chile.

He has been judge at major worldwide advertising festivals, including Cannes, Clio Awards, The New York Festivals, Art Director's Club, LIAA, Mobius, Webbys Awards, Ad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Golden Awards of Montreaux, Cristal Festival, Eagle Awards, El Ojo de Iberoamerica and Achap (Chile), among many others and was the first Chilean to chair the jury of AME Awards in New York and teaching at Miami Ad School. He has been speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, United States, Japan, Mexico, South Korea, Czech Republic and Chile.

More than 150 national and international recognitions (Cannes, ADC's, New York Festivals, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Grand Prix FICE, Young Guns, Epica Awards, Cristal Festival, Creativity, Young Creatives One Show, Cresta Awards, Graphis, Eagle, AdStar, IAB, WINA Awards, Achap, Archive, Creativepool, The Indie Summit Awards, Creativepool, FICE (Grand Prix), Fepi, Eagle Awards, Summit Creative Awards (Best of show), A’Design Awards, Never Zapping Festival). Recently nominated in the Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2017-2018, London; Adlatina ranked his agency Chilean Top Ten at Crema 2014 and it was located at 7th place in WINA Festival 2016; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at 2017; Top one worldwide CCO jury at TheNextGag 2017; nominated MKTG BEST 2018 as Chief Creative Director in Chile; Chilean top 1 copywriter of the decade and Chilean top 2 agency of the decade, both at Lüerzer’s Archive.

Mentor at Acción Emprendedora, Female Foundry (iProspect), Mentor at Red de Mentores and MBA Professor at Universidad de Santiago de Chile.

Throughout his career he had worked for local and global brands and is happily married and partnered with Carolina whom he has a son called Caetano.


Acción Emprendedora
November 2015 - Present (5 years 3 months)
Mentores por Chile
August 2012 - Present (8 years 6 months)
Guest Speaker "heroe"
Miami, United States
2010 (1 year)
Executive Creative Director
2006 (1 year)
Partner&Executive Creative Director
2005 - 2006 (1 year)
Creative Director
Santiago, Chile
2004 - 2005 (1 year)
Creative Director
ad hoc adn Y&R
2000 - 2004 (4 years)
Creative Director
Ammirati Puris Lintas
1999 - 2000 (1 year)


EMBA Creative Leadership Grade EMBA

2012 - 2015 (3 years)

Advertising Degree

1990 - 1994 (4 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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