Pancho González

Pancho González

Chief Creative Officer at Inbrax
Santiago, Chile

About me

Pancho González got an advertising degree and is MBA at the Berlin School. Currently is CCO at Inbrax; Director & VP at IAB Chile and Past Director in Achap.

He has been judge at major worldwide advertising festivals (Cannes, Clio, D&AD, NYF, ADC, LIAA, Mobius, Webbys, AdStars, PIAF, Cresta, FIAP, Effie, Cristal, among many others; was the first Chilean to chair the jury of AME Awards and teaching at Miami Ad School. He has been speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, United States, Japan, Mexico, South Korea, Czech Republic and Chile.

More than 170 recognitions (Cannes (twice), ADC's, NYF, FIAP, Effies, Grand Prix FICE, Caples, Epica, Cristal, Creativity, Cresta, AdForum, AdStars, IAB, WINA, Achap, Archive, Creativepool, Summit (Best of show), A’Design, etc). Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2017-2018; Adlatina ranked his agency Chilean Top Ten at Crema 2014; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at 2017; nominated MKTG BEST 2018 as CCO in Chile; Chilean top 1 copywriter and top 2 Chilean agency of the decade, both at Lüerzer’s Archive; and Agency of The Year in WINA 2020 and TopFICE 2020. He is listed among the 40 Over Forty 2020 ranking.


Acción Emprendedora
November 2015 - Present (6 years 2 months)
Mentores por Chile
August 2012 - Present (9 years 5 months)
Guest Speaker "heroe"
Miami, United States
2010 (1 year)
Executive Creative Director
2006 (1 year)
Partner&Executive Creative Director
2005 - 2006 (1 year)
Creative Director
Santiago, Chile
2004 - 2005 (1 year)
Creative Director
ad hoc adn Y&R
2000 - 2004 (4 years)
Creative Director
Ammirati Puris Lintas
1999 - 2000 (1 year)


EMBA Creative Leadership Grade EMBA

2012 - 2015 (3 years)

Advertising Degree

1990 - 1994 (4 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

PHNX 2021, Paris

Awards Jury Member

PHNX Tribute, Paris

Awards Jury Member

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