Pancho González

Pancho González

Chief Creative Officer at Inbrax
Santiago, Chile

About me

Pancho González studied advertising at the Universidad de Santiago in Chile and has an MBA at the Berlin School in Steinbeis University, Germany. He has worked in the best Chilean advertising agencies and currently is Chief Creative Officer at Inbrax Chile; Director & VP at IAB Chile and Past Director in Achap (Chilean Ad Association).

He has been jury at major worldwide advertising festivals, including Cannes (twice), Clio Awards, D&AD, The New York Festivals, Art Director's Club, LIAA, Mobius, Webbys Awards, Ad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Golden Awards of Montreaux, Cristal Festival, AdForum, El Ojo de Iberoamerica and Achap (Chile), among many others; and was the first Chilean to chair the jury of AME Awards in New York and teaching at Miami Ad School. He has been a speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, United States, Japan, Guatemala, Mexico, South Korea, Czech Republic, Sri Lanka, Belarus, Peru, and Chile.

More than 200 national and international recognition (Cannes, ADC's, LIAA, New York Festivals, One Show, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Caples Awards, Webby Awards, Young Guns, Echo Latam, Epica Awards, Cristal Festival, Creativity, Cresta Awards, White Square, AME Awards, Graphis, PHNX AdForum, Eagle, AdStar, IAB, WINA Awards, Achap, Archive, The Indie Summit Awards, Creativepool, FICE (Grand Prix), Fepi, Eagle Awards, Summit Creative Awards (Best of Show), A’Design Awards, Never Zapping Festival). Top 25 Worldwide CCO and Worldwide Top 100 Creative Leader by Creativepool 2017-2018-2021 (shortlisted 2019-2020), London; Adlatina ranked his agency Chilean Top Ten at Crema 2014 & 2020 by Adlatina; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at 2017; Top one worldwide CCO jury at TheNextGag 2017; nominated MKTG BEST 2018 as Chief Creative Director in Chile; Chilean top 1 copywriter of the decade and Chilean top 2 agency of the decade, both at Lüerzer’s Archive; and recently Agency of The Year at WINA 2020; Agency of The Year at TOP FICE 2020 and recently in the 40 Over Forty 2020 list.

Mentor at Acción Emprendedora, Female Foundry, Mentor at Red de Mentores and MBA Professor at Universidad de Santiago de Chile. Presenter at IAB Chile Seminar “New Normal Digital” and CRECHI (Chilean Congress for Creativity). Presenter at #IABDigitalTalks podcast by IAB Chile.

Throughout his career, he had worked for local and global brands and is happily married and partnered with Carolina whom he has a son called Caetano.


Acción Emprendedora
November 2015 - Present (7 years 3 months)
Mentores por Chile
August 2012 - Present (10 years 6 months)
Guest Speaker "heroe"
Miami, United States
2010 (1 year)
Executive Creative Director
2006 (1 year)
Partner&Executive Creative Director
2005 - 2006 (1 year)
Creative Director
Santiago, Chile
2004 - 2005 (1 year)
Creative Director
ad hoc adn Y&R
2000 - 2004 (4 years)
Creative Director
Ammirati Puris Lintas
1999 - 2000 (1 year)


EMBA Creative Leadership Grade EMBA

2012 - 2015 (3 years)

Advertising Degree

1990 - 1994 (4 years)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2021

Awards Jury Member

PHNX Tribute 2020

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

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