|Agency||DDB New York|
|Brand||Smithsonian's National Zoo and Conservation Biology Institute|
|Date of First Broadcast/Publication|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Story||Share this song. Or it will go extinct. DDB New York collaborated with The Smithsonian's National Zoological Park and Conservation Biology Institute for an Earth Day campaign with a twist. The analog-meets-digital campaign features a real, live record, featuring "Sumatran Tiger," an unreleased song by indie rock band Portugal. The Man.|
|Chief Creative Officer||Matt Eastwood|
|Art Director||Michael Kushner|
|Group Creative Director||Andrew McKechnie|
|Executive Creative Director||Menno Kluin|
|Creative Director||Julie Beasley|
|Creative Director||Mariana Costa|
|Head of Production||Ed Zazzera|
|In-house Editor||Kyle McMorrow|
|Account Director||Marina Zuber|
|Account Supervisor||Angelina Singleton|
|Account Executive||Dan Coleman|
|Technical Director||Jamie Templeton|
|Digital Design||Megan Sheehan|
|Digital Producer||Meredith Moffat|
|Community Manager||Gurbani Chadha|
|Senior Content Strategist||Ryan Fenn|
|Production Company||Kamp Grizzly|
|Music Production House||Squeak E Clean|
|Executive Producer||Laura Relovsky|
|Audio Mixing||David Wolfe|
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