Jamie Templeton
Technical Director at DDB New York
Greater New York City Area, United States
TitleEndangered Song
Campaign Endangered Song
Advertiser Smithsonian
Brand Smithsonian's National Zoo and Conservation Biology Institute
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Share this song. Or it will go extinct. DDB New York collaborated with The Smithsonian's National Zoological Park and Conservation Biology Institute for an Earth Day campaign with a twist. The analog-meets-digital campaign features a real, live record, featuring "Sumatran Tiger," an unreleased song by indie rock band Portugal. The Man. 
Media Type Digital
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