New York Lottery - "Road Dogs"

McCann New York

McCann New York New York, United States

6368

Brand: New York Lottery
Country: United States

Advertiser: New York Lottery

Title	Road Dogs
Agency	McCann New York
Campaign	Meet a New Breed of Scratch-Off Game
Advertiser	New York Lottery
Brand	New York Lottery
Date of First Broadcast/Publication	2022 / 4
Business Sector	Lottery & Gambling
Philosophy	Get your dog paws ready. The New York Lottery is launching the new $1,000,000 Lucky Dog Scratch-Off Series. McCann New York helped develop and create both the product and the campaign, which asks the question, how would your dog spend a million dollars? The tickets themselves are elegantly designed with bright colors and twelve different dogs begging to be scratched. The campaign launches on National Pet Day (April 11th) with a spot called, “Road Dogs.” Directed by JJ Adler of Ruckus, the piece features a pack of dogs hitting the road in winning style. It leans into the joy that every dog feels when they stick their head out of a car window. But in this case, the car is limousine. Delightfully shot, it’s full of wind-swept hair, flopping tongues, and little bit of drool.
Media Type	Television
Length	30 seconds
More Information	www.nyluckydog.com
Editing Company	Cartel
Sound Design and Mix	Wave Studios
Chief Creative Officer	Shayne Millington
Chief Creative Officer	Pierre Lipton
SVP, Executive Creative Director	Dominick Baccollo
SVP, Executive Creative Director	Jason Ashlock
Associate Creative Director	Noah Benezra
Associate Creative Director	Antony Rush
Senior Art Director	Gina Senese
VP, Creative Director	Kiko Mattoso
VP, Creative Director	Rafael Segri
Senior Art Director	Sarah Wagner
Head of Production	Aaron Kovan
SVP Executive Music Producer	Eric Johnson
Music Producer	Colleen Dahlstrom
Junior Music Producer	Madison Rowe
Business Manager	Natalie Hernandez
Talent Manager	Krenzy Varga
Talent Manager	Jessica Gelbart
Senior Traffic Manager	Mark Kaufman
Traffic Manager	Sabrina Natalio
EVP, Executive Account Director	Nikki Maizel
VP, Account Director	Molly Vossler
Senior Account Executive	Christina Harman
Account Executive	Ana Gonzalez
Senior Project Manager	Ann-Marie Abril
SVP, Group Strategy Director	Laura Frank
VP Strategy Director	Emily Brown
Senior Strategist	Billy LePage
Associate Social Strategy Director	Kara Haynesworth
Community Manager	Jordana Judson
Production Company	Ruckus Films
Director	JJ Adler
Marketing Director	Greg Jones
Head of Production	Sabrina Mossberg
Producer	Matt O’Shea
Production Manager	Moire Hurley
Editor	Kevin Zimmerman
Assistant Editor	Colleen McKay
Editorial Company Executive Producer	Lauren Bleiweiss
Editorial Senior Producer	Jamie Lynn Perritt
VFX Supervisor / Creative Director	Victoria Osborn
Production Creative Director	Brian Drucker
Production Company	Framestore Pictures
CG Supervisor	Nate Diehl
Compositing Supervisor	Sébastien Boulanger
Compositor	Kane Herd
Compositor	Jonathan Jobin
Compositor	Elaina Brillantes
Compositor	Abhishek Singh
CG Animator	Yarim Machado
CG Modeller	Leslie Clark
CG Asset Technical Director	Leslie Clark
CG Asset Technical Director	Ariadna Nussberg
CG Generalist	Ryan Robinson
Finishing	James Cudahy
Animation Designer	Coy Yuan
Executive Post Producer	Nick Fraser
Post-production Senior Producer	Michael Brown
Production Coordinator	Emma Eckhoff
Colorist	Kath Raisch
Colorization	Company 3
Sound Design and Mix	Isaac Matus
Sound Producer	Eleni Giannopoulos
Production Company	Craft NY
Director	Juan Felipe Zuleta
SVP Head Of Content	Adam Hirsh
Senior Producer	Zoe Katz Greene
Producer	Juan Sebastian
Editor	Matt Badger
Executive Producer	Caitlin Grady
Producer	Ryan Smith
Music Prod Company	JSM Music
CEO / CCO	Joel Simon
Music VP / Executive Producer	Jeff Fiorello
Music Senior Producer	Norm Felker
Music Senior Producer	Andrew Manning
Music Producer	Sharon Cha