|Title||The Unknown Face|
|Title (original language)||Le visage inconnu|
|Agency||Fred & Farid Paris|
|Campaign||The Unknown Face|
|Advertiser||Historial de la Grande Guerre|
|Brand||Historial de la Grande Guerre|
|Date of First Broadcast/Publication|
|Business Sector||Museums & Monuments|
|Story||In the aftermath of World War One, France placed the tomb of an Unknown Soldier under the Arc de Triomphe in Paris. This national monument is dedicated to the memory of all the soldiers who fell during the Great War. One hundred years later, the symbol of war was turned into a universal symbol of peace for younger generations, by giving the Unknown Soldier a face. A face composed of 30,000 men, women, soldiers, nurses, civilians, winners and losers, regardless of their nationality or origins. The result became an interactive and digital work permanently exhibited in the galleries of the Great War Museum.|
|Media Type||Case Study|
|Brand Manager||Nathalie Clin|
|Chief Executive Officer (CEO)||Frédéric Raillard|
|Chief Executive Officer (CEO)||Farid Mokart|
|Brand Manager||Hervé François|
|Executive Creative Director||Olivier Lefebvre|
|Executive Creative Director||Etienne Renaux|
|Art Director||François Claux|
|Art Director||Yann Rougeron|
|Art Director||Camille Sainson|
|Art Director||Emilien Point|
|Art Director||Sonia Dos Santos|
|Art Director||Julien Beuvry|
|Art Director Assistant||Lucia Otero|
|Copywriter||Sonia Dos Santos|
|Account Management||Leslie Hatchwell|
|Digital Art Director||Caroline Tang|
|Event Art Director||Johanna Mangote|
|Head of Production||Jim Tran|
|Chief technical officer||Arthur Gaudrie|
|Social Media Strategist||Marine Séjournant|
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