Isaac Hickinbottom
Account Manager at Saatchi & Saatchi
London, United Kingdom
TitleMaybe Baby
Campaign Unborn Baby
Advertiser British Heart Foundation
Brand BHF
Date of First Broadcast/Publication
Business Sector Public Safety, Health & Hygiene
Story In 2010, Zara’s mum, Caroline, discovered that she had a faulty gene that could cause a heart condition that can lead to sudden death. Caroline knew there was a 50:50 chance it could be passed onto Zara.
Grey elected to make Zara the ad’s narrator – before she was even born. Based on her mother’s 40 week 4D ultrasound, the agency tasked VFX and digital production company Digital Domain with creating a CGI version of Zara in the womb, who tells the story of the faulty gene she may well have inherited. 
Media Type Television
Special Effects / VFX
Post Production
Creative Director
Art Director
Business Director
Account Manager
Account Executive
Agency Producer
Account Planner
Media Agency
Media Planner
Production Company Producer
Production Company Producer
Audio Post Production Grand Central
Production Company
Managing Partner
Creative Producer
Special Effects / VFX
Sound Vampire Weekend

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