|Advertiser||British Heart Foundation|
|Date of First Broadcast/Publication|
|Business Sector||Public Safety, Health & Hygiene|
|Story|| In 2010, Zara’s mum, Caroline, discovered that she had a faulty gene that could cause a heart condition that can lead to sudden death. Caroline knew there was a 50:50 chance it could be passed onto Zara.|
Grey elected to make Zara the ad’s narrator – before she was even born. Based on her mother’s 40 week 4D ultrasound, the agency tasked VFX and digital production company Digital Domain with creating a CGI version of Zara in the womb, who tells the story of the faulty gene she may well have inherited.
|Special Effects / VFX||Digital Domain|
|Post Production||Digital Domain|
|Creative Director||Vicki Maguire|
|Art Director||Lex Down|
|Business Director||Eve Bulley|
|Account Manager||Grant Paterson|
|Account Executive||Isaac Hickinbottom|
|Agency Producer||Vanessa Butcher|
|Account Planner||Ruth Chadwick|
|Media Agency||PHD London|
|Media Planner||Monica Majumdar|
|Production Company Producer||Ben Schneider|
|Production Company Producer||Sam Storr|
|Audio Post Production||Grand Central|
|Managing Partner||Sarah Jenkins|
|Creative Producer||Gemma Hose|
|Special Effects / VFX||Janelle Croshaw|
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