Adela Perez Remon
360º Advertising Production Manager & Strategic Planning at Groupe Renault
Paris Area, France, France
TitleEstrella Prieto Abril (Firefighter)
Agency
Campaign Renault Limited
Advertiser Renault
Brand Renault Limited
Date of First Broadcast/Publication
Business Sector Cars
Philosophy 100% digitale, LIMITED est la première campagne Renault filmée uniquement en format vertical. Ce format particulièrement adapté pour une diffusion smartphone, a ensuite servi de base pour la publicité TV. Une campagne qui répond à la digitalisation du parcours d’achat dans le secteur automobile puisque désormais 97% des futurs acheteurs effectuent des recherches sur leur future véhicule en ligne1.
Media Type Television
Length
Actor / Celebrity
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Copywriter Sebastien Rouviere
Art Director
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Strategic Planner
Strategic Planner
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Director
Production Company
Production Company Producer
Production Company Producer
Director of Photography (DOP)
Music Composer

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