Toon Aerts
Director at Czar
Bruxelles, Belgium
TitleRespect for the past, trust in the future
Agency
Campaign Respect for the past, trust in the future
Advertiser Belgian Army
Brand Defence
Date of First Broadcast/Publication
Business Sector State Employment, Forces & Police Recruitment
Story Defence, the fire brigade and police have an important societal past-, present- and future role. Because when it feels like the earth stops moving and everyone holds their breath, they take action. Defence had this idea translated in a campaign that shows images of tragedies in Belgian history, and the emotional reactions they cause with the public.Think of World War One, the fire in the Innovation shopping mall and, even more recent, the attacks of March 22 at Brussels Airport. All those moments illustrate how law enforcement officers and emergency services jumped into action when everyone else felt powerless.
Media Type Television
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