Toon Aerts
Director at Czar
Bruxelles, Belgium
Title#Alldreamsareequal
Agency
Campaign #Alldreamsareequal
Advertiser Special Olympics Belgium
Brand Special Olympics Belgium
PostedSeptember 2020
Business Sector Institutional/Public Interest/Non-Profit Org.
Story The coronavirus has the world in its grip right now. While we are all doing our best to stay home and teleworking has become the new standard, the sporting world is also in for an exceptional year. Much-anticipated competitions that are self-evident under normal circumstances are now being postponed. Colossal sporting events that even took place during the two world wars have now succumbed to the Covid-19 virus. Therefore it’s all the more remarkable that the Olympic spirit should flourish in this unusual (sporting) year. The dream shared by all athletes. The 'All Dreams Are Equal’ campaign conveys the Olympic spirit and the dream shared by so many athletes through the eyes of Ella. Like other athletes, young Ella has a sporting dream that she pursues with complete abandon.
Media Type Television & Cinema
Length
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Creative Director
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