Andy Bannister
Business Director at Serco Global Services
London, United Kingdom
TitleSugar Swaps
Agency
Campaign Change4Life
Advertiser Public Health England
Brand Public Health England
Date of First Broadcast/Publication
Business Sector Government & Other Authorities
Story On a mission to get children moving during the summer holidays, Change4Life has introduced the '10 Minute Shake Up' in partnership with Disney.
Through TV ads and personal activity packs, the likes of Baloo the bear and the Monsters Inc. gang, along with other much-loved characters, coax kids off the sofa to try out some short-burst activities. We're not talking running marathons here, just the bear necessities... 
Media Type Television & Cinema
Length
Strategic Business Lead

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