| Title | Ayahuasca |
| Agency | TBWA\Istanbul |
| Campaign | Don't Drink & Drive |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Automotive |
| Story | There have been executed many Don’t Drink & Drive social responsibility campaigns through years. But our campaign conveys unique messages to Land Rover owners. Because it has warnings about plant juices that grow in deep nature that only Land Rover owners could reach. To make them remembered and recognized easily when came across in nature we illustrated them from their most recognizable angels. We stated negative effects of their content. In this way, we have made actual a social responsibility campaign that also supported our corporate image. |
| Media Type | |
| Chief Creative Officer | Ilkay Gurpinar |
| Executive Creative Director | Volkan Karakasoglu |
| Art Director | Ali Yigit Gümüs |
| Copywriter | Tolga Mutlu |
| Account Management | Ayse Erdogan |
| Account Management | Tugce Asrak |
| Art Director | Orkun Onal |
| Copywriter | Mehmet Guney |
| Account Management | Ceren Kaban |
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