Tania Cavada

Tania Cavada

Marketing Director at JCDecaux
Madrid, Spain

About me

Digital marketing professional with more than twelve years of experience working with brilliant technology and marketing teams in dynamic international and national companies, including FON, an innovative start –up back up by Google and Skype, and internationally rewarded creative advertising agencies.

Hybrid profile offering an integrated approach for communication and a strategic business oriented thinking, I push for a digital way of marketing and management with excellence, creativity, talented people and business as key points.

Passionate about technology as an underlying transformative force in society and in the people’s ability to play an active role in the development of this time.

Sector Experience

Positions

Marketing Director
JCDecaux
July 2017 - Present (1 year)
Founding Partner
Beat the Bit
November 2010 - Present (7 years 8 months)
Beat the Bit is a digital production company founded in 2010. We specialized in working for and with advertising agencies and brands to produce digital work, from display to mobile, social media apps, or web-based projects.
Client Services Director
Doubleyou
Madrid, Spain
2012 - 2015 (3 years)
Leading DoubleYou Madrid office team and responsible for:

- Planning, strategic direction, and management of key client relationships.
- Maintaining excellence by improving the agency's service, its systems and communications and staff development.
- Reporting and financial management.
- New Business development.
Advertising and Brand Manager
NH Hoteles
2011 - 2012 (1 year)
Design and implement the corporate marketing & communications strategy for NH Hoteles, international hotel chain with presence in 25 countries. Responsible for the online activities across the international offices (Europe, USA and Asia).

- Design and implement online communications strategy.
- Coordinate the corporate strategy with international offices.
- Design and implement specific campaigns for international markets: branding and product projects.
- B2C communications: newsletter, email marketing, marcomms, microsites, and other activities.
- Develop and implement promotional product campaigns.
- Coordinate five agencies: advertising, social media and PR.
Account Director
Barcelona, Spain
2009 - 2011 (2 years)
Design and implement the on and offline communications and marketing strategies for national and international accounts, managing various teams and reporting to the Managing Director.

- Strategic proposals and recommendations in the communications and marketing field: integrated campaigns (Online, Social Media, Offline and PR)
- Design and control of success indicators and budget management.
- Identify new business opportunities.
- New Business

Clients: Vodafone, The Coca-Cola Company, Grupo Mahou-San Miguel, EAT.
PR Manager
FON
2007 - 2009 (2 years)
Develop and implement the public relations and communications strategy and coordinate and supervise its activities across the international offices (Europe, USA and Asia).

- Develop and implement PR plan.
- Coordinate PR strategy with international offices (10 markets in Europe, USA and Asia).
- Design and implement specific PR campaigns for international markets: product, branding and co branding projects (above and below the line activities).
- PR Manager for the BT FON project with British Telecom (www.btfon.com).
- B2C and B2B communications: newsletter, website, email marketing, marcomms, micro sites, and others.
- Develop and implement customer loyalty and retention campaigns.
Marketing Manager
Arclimedent
2006 (1 year)
Develop and implement the marketing and communications strategy and coordinate and supervise its activities across three offices in Spain.

- Develop and implement the marketing and communications plan.
- Design and implement advertising campaigns.
- Manage corporate communications.
- Market, product and competence research.
Account Manager
Quadro 4
2004 - 2006 (2 years)
Clients: Junta de Castilla y León, Consejo Regulador de Ribera del Duero, ADE (Agencia de Desarrollo Económico), VEN (Valladolid Enoturismo), Feria de Valladolid, Instituto Cervantes, Bodegas Protos, Agroinnova, Concurso Nacional de Pintxos.
Communication Specialist
IBM
2003 - 2004 (1 year)
Manage corporate communications, Media relations, advertising campaigns, internal and external events.

Education

Advertising

2001 - 2004 (3 years)

Translation & Interpretation

1998 - 2002 (4 years)

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