Beto Nahmad
Executive Creative Director at VCCP Spain, Madrid
Madrid, Spain
TitleMaillot 45
Agency
Campaign Maillot 45
Advertiser Liberty Seguros
Brand Génesis Seguros
Date of First Broadcast/Publication
Business Sector Insurance
Tagline Maillot45
Story In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it. That is why we have created the first cycling jersey that warns drivers about the need to reduce their speed near cyclists, cleverly using the same signal recognition system. Vehicles are getting smarter every day, but some drivers still aren't.
Philosophy Maillot 45, first cyclists jersey that act as a dynamic and real time interactive signpost to warn drivers to slow down.
Problem In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it.
Media Type Interactive Outdoor Experience
Length
More Information
Executive Creative Director, EVP
Creative Director
Art Director

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started