Florencia Pereyra
Account Director at Grey Group Argentina
Buenos Aires, Argentina
TitleReality beyond movie
Agency
Campaign Real Victims Poster
Advertiser Campo Cine
Brand Campo Cine
Date of First Broadcast/Publication
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline Refugiado: a story that should be seen, only in cinemas.
Story Grey Argentina created an impactful outdoor campaign leveraging the real promotional posters from the film “Refugiado”. Take a look of what they did with real victims who volunteered to participate and tell others to take action against it. 
Media Type Poster
Length
Director
Executive Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Producer
Executive Producer
Account Director
Account Director
Account Executive

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