Darren Richardson

Darren Richardson

Global Executive Creative Director at VMLY&R
London, United Kingdom

About me

Darren has lead creative agencies in four countries holding positions from CD, CCO, Managing Director and Head of Digital

Currently Darren is Global ECD at WPP and Global Chief Creative Technologist at VMLYR Commerce

Previously from 2017 - 2019 Darren was working at Havas as:
- European Digital Executive Creative Director
- Chief Creative Officer and Managing Director at Dusseldorf HQ
- Member of the European Creative Council

From 2012 - 2017 Darren was the CCO, Managing Director and member of the board at 3 Agencies (BBDO & Proximity Worldwide Dusseldorf and Proximity Worldwide London)
He was also on the Proximity Worldwide Creative Council as of July 2013 - July 2017

He is an award winning Creative with a passion for Innovation, Emerging Technology and of course Creativity.

This makes him a media neutral Creative Director who is happy working on TV as much as digital.

His background gives him a unique perspective on marketing and innovation.
His career began in the Technology arena and after a number of years working he decided to move into the creative field, he has spent the last 15 years working in some of the most award winning advertising agencies in the world, bridging the gap between Traditional and Digital Creative.

Other things to note:
Founder of the worlds biggest Creative Technologist group on linkedin

In April / March 2012 he was a guest CD critic at Humber university for the Creative Advertising course.

Life Achievements apart from being a Dad.
He is a published author of 4 books

100 printed industry articles which were published globally as well as articles in Contagious

His work as a Creative Director featured in Fast Company

Positions

Global Chief Creative Technologist & Global Client Executive Creative Director
London, United Kingdom
October 2019 - Present (3 years 1 month)
Leadership of Creative, Strategic, Operations and Governance for WPP Global Brands
Leading Global Creative Technology through innovation and transformation for VMLY&R Commerce

Merged from Geometry in Jan 2021 to VMLY&R
European Executive Creative Director Digital & Chief Creative Officer Düsseldorf
Havas Düsseldorf (inactive)
Düsseldorf, Germany
June 2017 - August 2019 (2 years 2 months)
Executive Creative Director Digital Europe, Chief Creative Officer Dusseldorf & Managing Director Dusseldorf (3 roles, one goal, great work)
Member of the board in Dusseldorf managing 220+ staff

Winner of 42 International Awards moving the agency up the creative ranking and winning more awards in 1 year than in the entire history of Havas Germany.

Member of the European Creative Council

Clients have included:
Peugeot, Citroen, Volvo, Reckitt Benckiser (Scholl, Stepsils, Vanish), Deutsche Bank, N-TV, Luve, Savencia and Vorwerk
Executive Creative Director
Proximity Technology
Hamburg, Germany

Other professional activities

FWA

Awards Jury Member
2010 - Present (12 years 10 months)
Judge Interactive & MobileJudge Interactive & Mobile Permanent Judge on the FWA since 2010 to Present day FWA stands for Favourite Website Awards, an industry recognised internet award program and inspirational portal, established in May 2000. FWA is the most visited website award program in the history of the internet, with over 100 million site visits as of August 2010 (and multiple billion hits to our servers).

PHNX 2022

Awards Jury Member

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