ICM - "#ShakeParkinsonsOff"

Publicis Conseil

Publicis Conseil Paris, France

Awards

5909

This ad is part of the ACT Responsible Collection

Brand: ICM
Country: France

Advertiser: ICM (Institut du cerveau et de la Moelle épinière)

Title	#ShakeParkinsonsOff
Brief	ICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate.
Agency	Publicis Conseil
Campaign	#ShakeParkinsonsOff
Advertiser	ICM (Institut du cerveau et de la Moelle épinière)
Brand	ICM
Posted	November 2018
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year.
Media Type	Mobile Advertising
Global Chief Creative Officer	Bruno Bertelli
Executive Creative Director	Elie Trotignon
Digital Creative Director	Pierre Coulier
Copywriter	Delphine Bojago
Copywriter	Olivier Gamblin
Art Director	Delphine Bojago
Art Director	Olivier Gamblin
Account Manager	Gaëlle Morvan
Account Manager	Laurent Enet
Creative technologist	Julien Mahé
Creative technologist	Kirgan Somville
Strategic Planner	Etienne Averseng
Process Manager	Patricia Denis‐Du‐Péage
Agency Producer	Florent Villiers
Director	James Lees
Production Company	La\Pac
Director of Photography (DOP)	Jackson Hunt
Production Company Producer	Jérôme Denis
Post-production Producer	Betty Bertrand
Head of Production	Eric Lipchitz