Robert Helphand
Executive Producer at 1stAveMachine
New York, United States
TitleToys
Agency
Campaign Dancing With My Stress
Advertiser DoorDash
Brand DoorDash
PostedMay 2022
Business Sector Other Online Services
Philosophy Mastering messes, conquering chaos, and pummeling paperwork. DoorDash can help. DoorDash is showing how it can assist in conquering everyday “stress monsters” with a dance-tastic new campaign from Hard Work Club called “Dancing With My Stress.” It is the Toronto-based agency’s first work for DoorDash since being awarded the account late last year. The campaign brings to life three well-known stress monsters — laundry, paperwork, and the kids’ mess — and shows how taking a dinner (or dessert) break with DoorDash can alleviate the stress of having to prepare a meal. All of the spots were directed by Karim Zariffa of 1stAveMachine, who is well-known for his ability to bring magical scenarios to life without relying on VFX. Soundtracked by the Robyn song “Dancing On My Own,” each spot opens on a DoorDash customer feeling overwhelmed by a household task before them, such as laundry, paperwork or a mass of kids' toys that need to be put away.
Media Type Television
Length
Soundtrack Robyn “Dancing On My Own”
Production Company
Editing Company
Colorization
VFX / Finishing
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Partner / Creative Director
Partner / Creative Director, Design
Partner / Brand Growth + OPS
Agency Producer
Canadian Representation
Director of Photography (DOP)
Director
Executive Producer
Executive Producer
Line Producer
Production Designer
Costume
Casting Director
Editor
Assistant Editor
Assistant Editor
Editorial Company Executive Producer
Colorist
Color Assist
Head VFX/Senior VFX Artist
VFX Artist
VFX Assistant
VFX Assistant
Senior Motion Designer
Executive Producer
Producer
Music Licensing
Director of Operations & Accounts
Audio
Creative Direction / Sound Design
Audio Engineer
Assistant Producer
Media Agency
Group Account Director
Associate Director
Media Manager
Media Planner
Media Planner

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