| Title | Tattoo |
| Agency | Office of Baby |
| Campaign | More Is Not Always Better |
| Advertiser | Lactalis |
| Brand | Siggi's |
| Date of First Broadcast/Publication | 2018 / 6 |
| Business Sector | Yogurt |
| Tagline | Simple ingredients, not a lot of sugar |
| Story | From a romantic date gone awry to bad tattoos and morning salutations signaling try-hard moments, the messaging in each spot, tied to the tagline of “not too sweet is sweet enough,” provides humorous analogies to accentuate siggi’s benefit of “not a lot of sugar.” |
| Media Type | Digital |
| Length | |
| Production Company | O Positive |
| Director | Kenny Herzog |
| Executive Producer | Ralph Laucella |
| Executive Creative Director | Paul Caiozzo |
| Chief Creative Officer | Paul Caiozzo |
| Editor | Tiffany Burchard |
| Art Director | Mary Dauterman |
| Executive Producer | Ken Licata |
| Executive Producer | Mai Hyunh |
| Agency Producer | Connor Hall |
| Art Director | Kelsey Shang |
| Producer | Jason Reda |
| Copywriter | Prit Patel |
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