Michel Lent Schwartzman Lent

A pioneer in the digital industry and serial entrepreneur, Michel Lent Schwartzman has a BA in Graphic Design and a master's degree from the Interactive Telecommunications Program from New York University. Lent started his career in 1995 at the interactive division of EuroRSCG New York. Returning to Brazil, was part of the startup of Globo.com and later was hired as Creative Director by DDB Brasil. In 2002 founded and lead for eight years 10'Minutos -- an interactive shop later acquired by Ogilvy Brasil. After leaving Ogilvy became partner and VP of Strategy of Pontomobi, the leading mobile marketing group in Latin America. In September of 2012 founded the Brazilian operation of AdAge A-List’s Pereira & O'Dell which he headed as CEO for 3 years. In September of 2016, founded once again his own agency, Lent/AG, along with trustworthy partners.

Lent is a member of the International Academy of Digital Arts and Sciences since 2011. In 2012 was elected digital advertising professional of the year by the Brazilian Association of Advertising Agencies. In 2013 was jury for the mobile category at the Cannes Lions festival and was elected one of the top 50 innovators in the advertising industry by Brazilian magazine ProXXima.

In the course of over 20 years Lent has rendered marketing services for world-class clients such as IBM, Shell, 20th Century Fox, BMG, Warner Music, International Paper, ABM AMRO Bank, Philips, Siemens, Honda, Unilever, Kraft, Natura, Fiat, Jeep, Mondelez, Santander and Coca-Cola.

As an experienced keynote speaker and professor, Lent has lectured at universities and other institutions all over Brazil and abroad, structured and managed departments, teams and processes. As a creative lead, has been awarded in key international festivals such as Cannes, Clio, D&AD, One Show, The New York Festivals, and London Festivals.

Born in San Francisco, CA, son of a Brazilian father and an Argentinian mother, Michel is fluent in Portuguese, Spanish and English.