Jerry Hoak is a Group Creative Director at Droga5. Since joining the agency in 2011, he’s helped create and oversee content-driven campaigns for Prudential and the New Museum. He is currently leading the Google Android business.
At the heart of Prudential’s “Day One” and “Chapter Two” campaigns were short documentaries that looked intimately inside the lives of real retirees. A third campaign, “The Challenge Lab,” gave Prudential a content platform to help its client base understand the human behaviors that get in the way of making sound financial decisions. All three campaigns have been internationally awarded for their creativity and impact on the way financial institutions speak to consumers.
A campaign for the New Museum entitled “Recalling 1993” transformed New York City’s 5,000 payphones into time machines. After dialing 1-888-FOR-1993, callers were connected to a geo-specific story—down to the street corner they were standing on—told by someone who’d been there experiencing that part of the city 30 years earlier. The campaign generated global press and drove record attendance to the experience inside New Museum, which featured work from New York artists circa 1993.
Prior to Droga5, Jerry worked at Taxi NY and Ogilvy & Mather, after graduating from the VCU Brandcenter. He plays softball, likes to hike and owns an exorbitant amount of cat T-shirts.