Sandrine Plasseraud
Founder & CEO at We Are Social France
Paris, France
TitleTOPITO FOOTPOLL
Agency
Campaign TOPITO FOOTPOLL
Advertiser TOPITO
Brand TOPITO
PostedNovember 2018
Business Sector Media, Publishing & Production
Story At Topito, we’re a social media publisher who always try to to entertain its fans.So we asked ourselves, how could we keep our fans engaged duringthe World Cup? One of the biggest distractions ever.During the World Cup, people love to predict match results. So we decided to use Instagram Polls to allow our followers to make their predictions!But at Topito, we like to keep things fun, so we created an illustration for every single game.Built around the Instagram poll button, these illustrations were all related to players, teams, countries and the ongoing results of the tournament, all created with attention to craft and copywriting.64 illustrations, that kept our fans engaged throughout the entire event.Results:-1 million votes-+10% Followers (25K)-An engagement rate 3 times higher than usual.
Media Type Social Media
President
Founder
Deputy Managing Director
Executive Creative Director
Creative Director
Art Director
Copywriter
Illustrator
Sound Designer

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