Luis Paulo Gatti
Global Creative Director at Jung von Matt
Stuttgart , Germany
TitleDon't go live and drive 2
Agency
Campaign Don't go live and drive
Advertiser General Motors Corp.
Brand Cadillac
Date of First Broadcast/Publication 2019 / 12
Business Sector Cars
Tagline Keep your eyes on the road
Story People are always doing live streamings on their phones while driving. It's dangerous to them and other people, but they don't care. What matters for them, is the viewers. So, Cadillac did a campaign that highlight the risk to drive while you are using your phone.
Media Type Print
Chief Creative Officer
Associate Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Photographer

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