Marie-Claire Manson
Media Planner at Y&R New Zealand
West Auckland, New Zealand
TitleTogether We Make Better World
Campaign Children Uprooted
Advertiser UNICEF
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Story The work tells the true story of Aboud Kaplo, a young, self-taught musician and former refugee who realised his dream of becoming a concert violinist, even after being driven from his home during the war in Syria. Instead of focusing on Kaplo’s suffering and desperation, the campaign highlights his potential, which could so easily have been cut short had it not been for those willing to help him and his family. Among those who came to Kaplo’s aid were Susie Attwood, a British filmmaker who recognised and encouraged the young musician’s talent after a chance meeting in Lebanon.
Media Type Television
Production Company
Campaign Manager
Executive Creative Director
Account Manager
Campaign Leader
Project Manager
Art Director
Associate Creative Director
Associate Creative Director
Head of Strategy

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