|Date of First Broadcast/Publication|
|Business Sector||Automotive Accessories & Services|
|Tagline||You can take everything with Hertz Van Rental|
|Story||The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here.|
|Sound||String and Tins|
|Chief Creative Officer||Ben Priest|
|Account Director||Emma Abrahams|
|Account Planner||David Mortimer|
|Executive Creative Director||Richard Brim|
|Executive Creative Director||Ben Tollett|
|Creative Director||Matt Woolner|
|Creative Director||Steve Wioland|
|Creative Team||Frances Leach|
|Creative Team||Christopher Bowsher|
|Agency Producer||Richard Adkins|
|Director of Photography (DOP)||Rob Hardy|
|Production Manager||Fiona Martin|
|Sound Designer||Andy Stewart|
I'm a multi-award-winning advertising creative with 16 years expe...
Rania Robinson came to the UK from Egypt at the age of 3. Startin...
Since establishing Fancy Films in 2002, Keryn has built a blue ch...
I've known I wanted to write in some capacity ever since my first...
Margaret leads the integrated creative team in MullenLowe’s LA of...
Dr Cathrine Jansson-Boyd is a Reader at Anglia Ruskin University,...
I started at Leo Burnett in 2006, moved to Y&R and then Ogilv...
If Judy and her team hadn’t successfully rescued kiwifruit in tim...