David Mortimer
Account Planner at adam&eveDDB
London, United Kingdom
TitleCleaned Out
Campaign Cleaned Out
Advertiser Hertz
Brand Hertz
Date of First Broadcast/Publication
Business Sector Automotive Accessories & Services
Tagline You can take everything with Hertz Van Rental
Story The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here. 
Media Type Television
Chief Creative Officer
Account Director
Account Planner
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Team
Creative Team
Agency Producer
Director of Photography (DOP)
Editing Company
Post Production MPC
Production Manager
Sound Designer

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