David Mortimer
Account Planner at adam&eveDDB
London, United Kingdom
TitleMore Than a Game
Agency
Campaign FIFA 18 Launch
Advertiser Electronic Arts Inc.
Brand EA Sports FIFA18
Date of First Broadcast/Publication
Business Sector Video Games/Consoles
Story The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens.
Media Type Television
Length
Soundtrack Mean Demeanor (El Tornado Mix)
Audio Post Production
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Group Chief Creative Officer
Chief Creative Officer
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Creative Director
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