Eleanor-Rose Stamp
Junior Producer at Fallon London
London, United Kingdom
TitleThe Museum of Procrastination
Agency
Campaign Supporting Human Ambition
Advertiser HSBC
Brand HSBC
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story The light-hearted and playful film features a group of people being shown round the awe-inspiring ‘The Museum of Procrastination’ by a charismatic guide. It is a strange place of wondrous rooms and magical displays, symbolising good intentions that were never realised. From unused gym membership cards and unfinished novels, to musical instruments barely played. The Museum stands as a testament to all those pursuits, ideas and inventions that were never explored, or never given the chance of coming to fruition.
The focus of the film is on a young woman, Ellie, who after being guided round the Museum has a moment of reflection about the ambitions she never pursued. From the dream-like museum we suddenly cut to her at her desk at home seemingly inspired, she picks a previously discarded idea out of the waste paper bin, as if about to start turning her dreams into reality. 
Media Type Television & Cinema
Length
Sound
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