|Title||The Museum of Procrastination|
|Agency||J. Walter Thompson London|
|Campaign||Supporting Human Ambition|
|Date of First Broadcast/Publication|
|Business Sector||Banking & Financial Services, Investments, Stock Brokers|
|Story|| The light-hearted and playful film features a group of people being shown round the awe-inspiring ‘The Museum of Procrastination’ by a charismatic guide. It is a strange place of wondrous rooms and magical displays, symbolising good intentions that were never realised. From unused gym membership cards and unfinished novels, to musical instruments barely played. The Museum stands as a testament to all those pursuits, ideas and inventions that were never explored, or never given the chance of coming to fruition.|
The focus of the film is on a young woman, Ellie, who after being guided round the Museum has a moment of reflection about the ambitions she never pursued. From the dream-like museum we suddenly cut to her at her desk at home seemingly inspired, she picks a previously discarded idea out of the waste paper bin, as if about to start turning her dreams into reality.
|Media Type||Television & Cinema|
|Advertising Manager||Andrea Newman|
|Advertising Manager||Hamish Goulding|
|Advertising Manager||Brianna Davis|
|Creative Director||Axel Chaldecott|
|Creative Team||Richard Hol|
|Account Planner||Rob Alexander|
|Business Director||Luke Kenny|
|Account Director||Charlie Martyn|
|Account Manager||Gemma Swinglehurst|
|Agency Producer||Doug Wade|
|Assistant Agency Producer||Eleanor-Rose Stamp|
|Global Director in Charge||Joseph Petyan|
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