Title | The Great Escape |
Agency | BBDO New York |
Campaign | The Great Escape |
Advertiser | American Red Cross |
Brand | American Red Cross |
Date of First Broadcast/Publication | 2021 / 4 |
Business Sector | Public Safety, Health & Hygiene |
Story | Seven lives are lost to home fires every day in the US – more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety. This campaign focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and Testing smoke alarms monthly. To bring this message to life, the work features a surreal universe where toys have come alive and are practicing a timely evacuation from their dollhouse—a scene which we later realize is a figment of one child’s imagination. |
Media Type | Television |
Length | |
Production Company | Biscuit Filmworks NY |
Music | Human |
Global Chief Creative Officer | David Lubars |
SVP/Creative Director | Roberto Danino |
SVP/Creative Director | Anne Lac |
SVP/Creative Director | Gary du Toit |
SVP/Creative Director | Lance Vining |
Copywriter | Ryan Sheehy |
Copywriter | Emma Wren |
Art Director | Tamara Yakov |
SVP, Group Executive Producer | Alex Gianni |
Associate Producer | Jason Guzman |
Music Producer | Julia Millison |
Senior Strategic Planner | Alexandra Britt |
Director | Noam Murro |
Managing Director/Partner | Shawn Lacy |
Executive Producer | Andrew Travelstead |
Producer | Emily Skinner |
Head of Production | Sean Moody |
DP | Eric Schmidt |
Production Designer | Brock Houghton |
Production Supervisor | Jennifer Berry |
Editing Company | Rock Paper Scissors NY |
Editor | Paul Hardcastle |
Managing Director | Eve Kornblum |
Editorial Producer | Lisa Barnable |
Assistant Editor | Tim Mika |
Flame Producer | Barbara Kontarovich |
Flame Artist | Edward Reina |
Colorization | Primary Pictures |
Colorist | Daniel De Vue |
Executive Producer Color | Thatcher Peterson |
Color Producer | Jenny Bright |
Audio Post Production | Heard City |
Mixer | Tom Morris |
Mix Producer | Andi Lewis |
Mix Executive Producer | Sasha Awn |
Mix Executive Producer | Jackie James |
Managing Director, Mix | Gloria Pitagorsky |
Music Composer | John Christopher Barnes |
Music Creative Lead | Morgan Visconti |
Executive Producer, Music | James Dean Wells |